Being an entrepreneur can be one of the most promising and fulfilling goal anyone can accomplish. Many have dreams of being one yet not many can boast of being a successful entrepreneur and also talk of having a social media presence.
Now, let’s suppose you’ve successfully set up that nice barber shop you’ve always dreamt of. You pull a lot of resources together and voilà! You’re done. Unfortunately, you realize there are other barbering shops around who have existed long before yours with a lot of customers. How can you stand out and be unique?
That’s where social media marketing comes into the picture. Let’s look at how you can easily use social media to improve your new business or already existing one.
Plan your Social Media Goals
Social media here deals with any website or application platform that allows people to see what you want them to see about your business online.
Most entrepreneurs normally don’t plan to use social media to boost their business or make an appearance online. This may largely be attributed to unawareness of how powerful social media is for them. Those who try to do it, always begin nicely but fail to make the impact the want and give up.
Now that you have your business, try using the following questions to plan your online presence;
• Have you branded your business with a logo and slogan?
• What else can you do with your business to stand out?
• How many social media platforms do you know?
• What platforms are you familiar with and which ones will you use?
Answering these questions can aid in your quest to put your business online. You should also strive to use at least three different platforms. This is because some users are more active on other platforms than others.
It is also very important to brand your business. More users are comfortable with dealing with businesses that have a unique name and at least a logo. Also, your branding has to be in line with what you are retailing.
For instance, at EDUTECHAB, people expect to get services that are related to education and technology. Nobody will look for my business expecting to buy female dresses or men shoes. That is the power of branding.
Building the Online Presence
It will thrill you to know that most people spend an average of 6 hours per day online each day. Here are some of the most used social platforms;
• TikTok
• Facebook
• Instagram
• Twitter
• WhatsApp Business
• LinkedIn, among others
Although WhatsApp Business made it easier for most businesses to stand out while using the app, it was only limited to your contacts and most of them already know about you. The purpose here is to reach those who don’t know you exist!
Knowing how to use these platforms can build your online presence very well. As TikTok can be used to showcase short videos of you doing your work; Instagram and Facebook can be used to showcase your pictures, work location, business open hours and a quick WhatsApp business link for your customers to easily reach you.
Maintain your Social Media Presence
Do not expect a sudden boost in services just because your business is online. There are other factors that contribute to a successful online presence.
However, consistency has always been said to do the trick. Once you’ve been able to set yourself up online, make sure you continue to update your platforms with videos, pictures and promotions.
For instance, in the new barber shop, you can post videos of you using modern techniques to do your shaving. Post pictures of satisfied customers with their new haircuts and also run promotions from time to time to attract customers.
If you find it difficult to set up these features, you can reach out to our online marketing team for support.
